Privacy Policy

1. Introduction

Welcome to The White Kala. We are a 925 sterling silver jewellery brand based in India, operating through our website www.thewhitekala.com. We take your privacy seriously and are committed to protecting the personal information you share with us.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have with respect to your personal data. By visiting or purchasing from our website, you agree to the practices described in this policy.

2. Information We Collect

We collect the following categories of personal information:

a) Account & Identity Information

• Full name and email address
• Phone number and delivery address
• Account login credentials (if you create an account)

b) Order & Payment Information

• Billing and shipping address
• Order history and transaction details
• Payment is processed securely by Razorpay — we do not store your card or bank details on our systems.

c) Browsing & Technical Data

• IP address, browser type, and device information
• Pages visited, time spent on site, and referral source
• Cookie identifiers and session data

3. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfil your orders and send you order-related communications
• To manage your account and provide customer support
• To send you marketing emails about new products, offers, and updates (you can opt out at any time)
• To improve our website performance and user experience through analytics
• To detect, prevent, and address fraud or security issues
• To comply with legal obligations applicable under Indian law

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies on our website. These help us:

• Keep you logged in and remember your cart
• Understand how visitors use our website (via Google Analytics)
• Show you relevant advertisements on other platforms (via Meta/Instagram Ads)

You can manage or disable cookies through your browser settings at any time. Please note that disabling cookies may affect some website functionality.

5. Third-Party Services

We work with trusted third-party platforms to run our store. Your data may be processed by:

• Shopify — for hosting, checkout, and order management
• Razorpay — for secure payment processing
• Google Analytics — for website analytics and performance measurement
• Meta (Instagram/Facebook Ads) — for advertising and remarketing

Each of these third parties has its own privacy policy and data practices. We encourage you to review them. We only share the minimum data necessary for these services to function.

6. Data Sharing & Disclosure

We do not sell, rent, or trade your personal information. We may share your data only in the following circumstances:

• With service providers listed above strictly to perform services on our behalf
• With logistics partners to fulfil and deliver your order within India
• When required by law, court order, or regulatory authority under Indian law
• To protect the rights, property, or safety of The White Kala, our customers, or others

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, including:

• Order and transaction records: up to 7 years (as required under applicable Indian tax and accounting laws)
• Account information: until you request deletion or close your account
• Marketing preferences: until you unsubscribe or request deletion

When data is no longer required, we take steps to securely delete or anonymise it.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. These include:

• Secure HTTPS encryption across our website
• PCI-DSS compliant payment processing via Razorpay
• Access controls limiting who within our team can access customer data

While we take every reasonable precaution, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and protect your account credentials.

9. Your Rights

As a customer or visitor, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data, subject to legal obligations
• Opt out of marketing emails by clicking 'Unsubscribe' in any email we send
• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at hello@thewhitekala.com. We will respond to your request within a reasonable timeframe.

10. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will delete such information promptly.

11. Links to Other Websites

Our website may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies before sharing any personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any changes will be posted on this page with a revised effective date. We encourage you to review this page periodically.

Continued use of our website after changes have been posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us: